Case Studies

Our client needed to understand the role of packaging and shelf placement in purchasing decisions

• Shelf scenarios were created for quantitative interviews. Purchasing behaviour was observed and recorded.
• A face to face interview covered reactions to the purchasing experience and to iterations of the packaging design
• A small section of the sample took part in a short qualitative interview to further explore opinions and provide video representations of their feelings
• And the survey continued as a segment of the sample were asked to take product home and were interviewed a week later – establishing the relationship between purchasing, experience and intention to repeat purchase

Internal understanding and use of in-bar promotional materials

• Interviews were conducted in bars amongst client facing staff, including site managers, across several locations
•  Quantitative semi-structured and one to one qualitative interviews were blended to fully elicit opinions
• On delivery of the insight, follow up interviews were requested with staff who were prepared to demonstrate product/process issues in front of senior management 

Website Impact

We were asked to speak with people as they completed the browsing of an updated website that was already live

• Respondents were selected as they naturally visited the site and were not directed to visit 
• Part of the investigation established why people had/ did not download an available app and/or be part of a rewards system
• Overall, 350 interviews were conducted with a cross section of existing regular, occasional, and potential brand users